Ethical Marketing Webinar - 27/10/2026 - Online
What if your marketing felt as good as your work does?
A practical, thought-provoking live masterclass for business owners who want to grow without compromising the values they built their business on.
📅 Tuesday 27th October, 11am GMT
📗 Workbook & Recording Included
Most marketing advice wasn't written for people like you.
It was built around persuasion, scarcity, urgency and social proof. The tactics work but they can leave values-led business owners feeling uncomfortable.
Maybe you've deleted copy that felt "off". Maybe you've avoided talking about your work altogether, rather than sound like everyone else.
That discomfort isn't a weakness. It's a signal worth paying attention to.
One hour that takes that discomfort seriously
And gives you the language, frameworks, and practical tools to do something with it.
In one hour we'll move through the whole landscape of ethical marketing: from the philosophy behind your instincts, to the tactics you should be able to spot and name, to a ten-step framework you can start using straight away.
You'll leave knowing what to stop doing, what to do instead and with a plan you can start on the day.
This is a structured conversation, with space for reflection throughout.
WHAT WE'LL COVER
Why ethics and economics are in tension and what that means for how you talk about your work
How to audit what your business actually stands for beyond a values list on your website
The marketing tactics that damage trust and how to spot them in your own copy
What healthy, trust-based marketing looks like in practice
A ten-step framework to align your marketing with your values, starting this week
This is for you if…
You feel vaguely uncomfortable with standard marketing advice but can't quite name why
You've softened a claim, avoided a tactic or hesitated over copy
You want your marketing to reflect the same integrity you bring to your work
You're ready to stop treating marketing as a separate task, and start treating it as an expression of who you are
Not for you if…
X You're after a quick formula or a growth hack. This isn't a shortcut session it's about building trust that lasts.
Your Host
Cath Harris MBA
Cath Harris MBA is an ethical marketing strategist and founder of Ipsa Consulting. With 18+ years in brand and marketing communications, specialising in purpose-led and non-profit organisations she works with female founders and values-led businesses that want to grow without compromise.
What attendees have said
“This was the most helpful marketing talk I’ve ever attended, inviting me to bring more of myself into my marketing and dissolving the separation between who I am presenting as and what I should present as in order to get sales. Brilliant!”
Nikhila — Talk Participant
“I love that the whole talk was rooted in ethics — that this is the foundation of everything that was presented. I appreciated the care taken in breaking down what this means in practice and the tangible examples of how this could be possible for each of us in our own unique way.”
Neruma — Talk Participant
“Cath was knowledgeable about the topic and shared her knowledge with us in a clear and actionable way. I’m glad to have access to the recording so I can review all the gems I passed over during the live session.”
Susie — Talk Participant
Book your place
Get the workbook & the recording
With your ticket you’ll get
Live 60-minute masterclass, with space for reflection and questions
Downloadable practical workbook with the ten-step framework
Recording available to registered attendees