My Experience as a Marketing Intern with Ipsa Consulting

Jasmine Tucker - Business & Marketing Student, Falmouth University

I'm Jasmine and I am currently studying Business & Marketing remotely at Falmouth University. I was eager to try and gain experience within such a busy industry alongside my studies. I achieved this via Handshake, the university's careers platform, where I found a 30-hour Micro Internship with Ipsa Consulting. This opportunity has enabled me to advance skills while working alongside my studies.

During my internship, I completed an array of marketing activities for Ipsa's upcoming lead magnet. My assignments included creating social media content as well as digital marketing templates. By doing this, it's helped me comprehend how marketing works in a real-world environment and has given me the opportunity to apply knowledge accumulated from my degree. I have also contributed to auditing marketing materials, re-developing and designing the 'Ethical Marketing Workbook'.

One of my highlights was sitting in on a client meeting. It was interesting to see how Ipsa Consulting communicates with their clients, manages projects and changes, as well as constructs professional relationships. By seeing this side of the organisation, it has given me valuable insight into the industry.

This opportunity has allowed me to become more confident using professional digital tools. During my internship, I regularly used Google Meet, Google Chat and other Google Workspace functions, which I hadn't used a lot previously. By being a remote student, developing these skills is particularly valuable to me and has increased my confidence working collaboratively online.

Throughout my internship, I believe working independently has significantly enhanced my communication, organisation and time management skills. Managing multiple tasks while balancing my studies has helped me become adaptable and self-driven in a professional environment.

Overall, my experience with Ipsa Consulting has been incredibly rewarding. I have gained practical experience within the marketing field, improved my digital skills as well as confidence in a professional setting. Completing this internship has not only solidified my interest in a marketing career but provided me with such valuable experience.