What do you mean by sustainable marketing?

Sustainable marketing is about aligning how you communicate with how you operate. It focuses on building long-term trust with your audience, honest messaging and communicating your social and environmental impacts responsibly, rather than short-term growth, harmful or extractive tactics.

How do you help organisations avoid greenwashing?

We work from evidence first. That means grounding communications in what is already happening, being clear about what’s still in progress, and avoiding vague or exaggerated claims. The aim is clarity and integrity, not perfection.

How does this connect to your wider marketing support?

Sustainability-led marketing often sits alongside our marketing consulting and strategy work. It can be a standalone piece or integrated into wider planning, depending on what your organisation needs. We also work with our pool of talented specialists who we bring in to consult as and when needed.

Is this the same as "green" marketing?

Not exactly. Green marketing usually focuses on environmental claims alone. Our approach to sustainable marketing looks more broadly at social impact, equity, environmental responsibility and governance, and how these should show up clearly and credibly in your communications.

Research Studies

For think tanks, charities and non-profit organisations

Who you ask decides what you find.

Most research hears from the loudest people who are always heard. The survey goes out, the confident and well-connected answer first, and the findings quietly reflect them. We design studies that go looking for everyone else, then weight their answers so they count.

Tell us about your study

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Research built on the same values as your organisation

If your organisation exists to make things fairer, your evidence should be gathered fairly too. Ipsa Consulting designs and delivers research for organisations that need to understand their public, their community or their audience before they decide, campaign or build.

We'll take a kernel of an idea, a funder's brief or a full invitation to tender and turn it into a study you can stand behind: clear research questions, a sampling plan that reaches past the usual suspects, mixed methods that give you breadth and depth, and findings written in plain English.

Enquire here

How we work

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Shape the question with you

We start with collaborative workshops with your team to agree what you need to find out and why. We're honest about what your budget and timeline can deliver, and about the strengths and limits of each approach, before a single question is written.

Design for who's missing

We build the sampling and weighting plan first. For Exeter UNESCO City of Literature we created a scoring system that gave a higher, more equitable weight to responses from people who are traditionally marginalised, so their experience shaped the recommendations instead of being averaged away.

Mix the methods

A wide online survey gives you breadth. One-to-one interviews give you depth. Focus groups show you how people talk an issue through together. We combine them so each method tests what the others found, and we pilot and cognitively test questions with real participants before fieldwork begins.

Recruit and run the fieldwork

We recruit through your networks, partner organisations and targeted paid social, and we thank participants properly for their time. This is where our marketing experience comes in handy!

Turn findings into decisions Responses are scored against the criteria we agreed at the start, then grouped into themes ranked by weight. You get clear recommendations, the data behind them and a write-up of the method, so your board, funders and critics can see how every conclusion was reached. We can also author and design a report for you.

FAQ’s

Frequently asked questions about research studies

Think tanks, research institutes, charities, CICs, foundations and purpose-led organisations across the UK. We draw a line: we don't work with organisations that harm people or the planet, and that applies to research as much as marketing.
Yes, through a specialist panel partner, with the sample weighted to ONS population estimates. Where you need to hear from specific communities, we add targeted recruitment so smaller groups are large enough to report on in their own right.
Studies start from £4,500 +VAT. The cost depends on sample size, the mix of methods and how much analysis you want us to do. We'll show you a costed breakdown by task, so you can see exactly where the budget goes.
A focused study typically takes 6–10 weeks from first workshop to final report. We'll tell you at the start whether your milestones are realistic and, if they're not, what we'd change.
Either. Some clients want the full study from question to recommendations. Others have analysts in-house and want us to design, field and deliver clean data with a technical report. We'll scope it around your team.

What our clients say…

Malcolm Shead, ShelterBox

"Ipsa Consulting was provided with a kernel of an idea that they subsequently shaped into a viable research proposition and reviewed from a variety of interesting perspectives. The research has scratched beneath the surface of what is undoubtedly a more nuanced concept than was first conceived. It was an academic interrogation of the subject area which has led to a more considered set of recommendations as a result."
Megan Gordon, Dartington Service Design Lab

"From the initial pitch right through to considering the legacy of the work after they had finished, we found Cath to be considerate and very alive to the values that we hold as an organisation."

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Tell us what you need to find out

At Ipsa Consulting we believe that any organisation can take proactive steps to becoming more inclusive, listen harder and use that data to help our society take big strides forward.