Fractional CMO

Virtual

Virtual Fractional CMO support for 6 or 12 months. Senior marketing leadership, clarity and oversight without a full-time hire.

  • Alex Tempest - The Woodland Presents CIC

    “Cath is pragmatic, proactive, experienced and down to earth. She is flexible and adaptable enough to meet our needs on multiple levels. It's been great working with her and has helped us develop no end. We'd thoroughly recommend her for others to bring their business needs to.“

  • Telvin Kulecho - Sustainable Energy Finance Association

    “Cath has been a great aid in developing our company's communication and visual narrative. It has been an absolute pleasure to work with her and learn from her. In the span of our partnership, we were able to fine-tune our narrative and start effectively engaging key stakeholders with our ecosystem. I strongly recommend her for her ethic, diligence and vast knowledge.”

  • Yuli Somme - Bellacouche

    “Guiding my ethical business through a transformation, Ipsa Consulting has been incredibly helpful, bringing fresh ideas, always ready to find an answer to the most vexing of questions. I am very much looking forward to continuing working with the Ipsa team.”

  • Victoria Maltby - PG Collective

    “Cath has been a brilliant part of the Practical Governance team and a really great help to me with both client work and internal marketing. She has a real skill for quickly picking up a brief, understanding it, and challenging where she sees things could be done differently (and better!). Cath has a strategic mind and is always able to think about the end goal as well as the complexities of getting there. Thank you for everything you’ve done, and your ongoing work with us!”

  • Lynne Hughes - Clarion Communications

    “Cath is a true professional who not only supported us on a recent ESG report but led effectively on the project management and strategic implementation to deliver the report to GRI Standards. Not only is she well versed in sustainability, but she was able to bring the successes to life, crafting engaging copy to shape the messaging and push that message out. She was a joy to work with throughout, executing it all within a short period of time. I would have no hesitation in recommending Ipsa Consulting in the future.”

Senior marketing leadership, without being embedded day to day

Not every organisation needs a CMO every week. Many still need CMO-level thinking somewhere in the mix.

You may be experiencing decisions defaulting to urgency rather than strategy. Capable teams lacking direction. Founders still acting as the final marketing sign-off. Marketing feeling busier, not better.

There's a version of support that sits between doing it all yourself and hiring someone full-time.

What Virtual Fractional CMO support means

This is senior oversight, perspective and continuity, not task execution.

You're bringing in a strategic partner to help you make better decisions and stay aligned over time. Someone who knows your business, understands your context, and can help you hold the line when pressure mounts.

It's leadership. Just not daily presence.

Who this is for

This works for smaller organisations with delivery capacity already in place. Teams needing expert guidance, not day-to-day management. Leaders wanting strategic confidence without adding headcount.

Responsible businesses only! We work exclusively with responsible businesses that care about impact, integrity and long-term thinking. We don't support extractive or manipulative marketing practices.

Responsible businesses only! We work exclusively with responsible businesses that care about impact, integrity and long-term thinking. We don't support extractive or manipulative marketing practices.

What you get

Regular weekly strategic calls. Priority and decision-making support when it matters. Messaging and positioning guidance. A leadership-level sounding board who knows what you're working on and where you're trying to go.

Not another set of hands. A clearer head.

How it works

6 or 12 month engagement, delivered virtually. We’ll zoom into your strategic focus. Always offer a collaborative approach. We work with your company’s rhythm, not against it.

What we expect

We expect openness and strategic engagement. You can expect calm, grounded leadership and someone who'll challenge you when it's needed.

Cost

from £1,250 +VAT per month