Fractional MarComms for a Social Purpose Consultancy

Who is the client?PG Collective

Where are they based? UK

Project type:Fractional Ongoing MarComms Support

About the Client

PG Collective (formerly Practical Governance) is a UK-based consultancy of strategists, troubleshooters and problem solvers working with communities, networks, movements, social purpose businesses and non-profits. They describe themselves as “quiet radicals” on a mission to create a more equitable and sustainable society — working with passionate, entrepreneurial people to challenge the status quo and drive meaningful change.

The Challenge

PG Collective had a wealth of knowledge, experience and existing content — but lacked a structured approach to communicating their expertise and positioning their brand with clarity. As a founding team building a new identity and name, they needed strategic support to shape how they showed up to the world.

At the same time, their client projects required senior-level marketing and communications input — from helping a start-up social enterprise establish its go-to-market strategy, to bringing structure and clarity to a built environment organisation’s digital presence.

Scope of Engagement

1. MarComms Strategy for PG Collective

Worked with the founding team to develop a marcomms strategy built around their existing body of content — identifying opportunities to repurpose and redistribute material to reach the right audiences more effectively, and establishing a coherent approach to their ongoing communications.

2. Brand Identity Development

Supported the founding team in shaping and articulating their brand identity as PG Collective — defining their tone of voice, positioning, and how their values and mission could be expressed consistently across all touchpoints.

3. Marketing Strategy for a Start-Up Social Enterprise (Client Project)

Developed a marketing strategy for one of PG Collective’s clients: a start-up social enterprise in the early stages of establishing its presence. The work focused on defining target audiences, clarifying messaging, and building a practical roadmap for early-stage marketing activity.

4. Website Architecture for Hastings Commons (Client Project)

Worked on the website architecture for Hastings Commons, a built environment organisation. The project focused on creating a clear, logical site structure that would serve their audiences effectively and communicate their work with clarity and purpose.

Outcomes

•        A clear marcomms strategy that gave PG Collective a structured, sustainable approach to communicating their expertise and repurposing their existing content.

•        A stronger, more confident brand identity for PG Collective as they established themselves under their new name.

•        A practical marketing strategy for their start-up social enterprise client, providing a clear foundation for early-stage growth.

•        A well-structured website architecture for Hastings Commons, enabling them to communicate their work and engage their audiences more effectively online.

Client Testimonial

“Cath has been a brilliant part of the PG Collective team and a really great help to me with both client work and internal marketing. She has a real skill for quickly picking up a brief, understanding it, and challenging where she sees things could be done differently (and better!). Cath has a strategic mind and is always able to think about the end goal as well as the complexities of getting there. Thank you for everything you’ve done, and your ongoing work with us!”

Victoria Maltby, PG Collective

How we Work: The Fractional MarComms Approach

•        Strategic, not just executional: Senior-level thinking for organisations not yet ready to hire a full-time marketing director, without the overhead.

•        Embedded in your work: I work closely with founding and leadership teams, getting under the skin of the organisation to give advice that’s grounded in real context.

•        Across the organisation and its clients: I’m comfortable working across multiple layers supporting the consultancy itself while also contributing directly to client projects.

•        Purpose-sector fluency: I understand the nuances of communicating for mission-led, social purpose and community organisations where values, trust and authentic voice matter enormously.