Fractional CMO
Strategy, planning & Ongoing Support
Marketing strategy workshop, clear strategy document and 6 or 12 months Virtual CMO (Chief Marketing Officer) support to help your new strategy actually stick.
“Cath has such a talent for understanding a business and identifying where it needs to go, but more importantly how to get there. As a creative business it was so important for me to work with someone who could see and understand my vision – and Cath did just that. She was a pleasure to work with from start to finish, adapting the structure and focus as and when needed. The clarity I got from our work together was extremely valuable and I look forward to working together again in the future.”
Strategic clarity first. Then Ongoing leadership to make it work
Many organisations know they need a marketing strategy. What they're often less clear on is why previous strategies haven't worked.
You may recognise this: strategy documents that quietly gather dust. Workshops that felt good on the day but changed very little over time. Teams reverting to old habits when under pressure. Decisions that still feel reactive. A sense of constantly resetting priorities.
Strategy without consistent senior leadership tends to unravel.
Strategy that doesn’t hide in your drawer
This service combines proper senior-level marketing and brand strategy with sustained marketing leadership to help your strategy land effectively and endure.
We begin with a facilitated strategy workshop and a clear written strategy. Then we stay with you providing Virtual Fractional CMO support for 6 or 12 months - not as an add-on, but as the thing that makes the difference.
Who this is for
Organisations at a moment of change or growth
Leadership teams seeking alignment
Founders tired of holding everything alone
Teams who value clarity over speed
We have three packages available for:
Micro non-profits and pre-launch companies
Small business, social enterprise or charities
For-profit companies turning over £500k+
Responsible businesses only! We work exclusively with responsible businesses that care about impact, integrity and long-term thinking. We don't support extractive or manipulative marketing practices.
Responsible businesses only! We work exclusively with responsible businesses that care about impact, integrity and long-term thinking. We don't support extractive or manipulative marketing practices.
What you get
Phase one: Strategy
A senior-led marketing and brand strategy workshop. Honest prioritisation and focus. A clear written strategy designed to be used day to day, not filed in a drawer.
Phase two: Ongoing support
Regular strategic check-ins. Decision-making support when it matters. Messaging and campaign guidance. A senior sounding board for leadership—someone who knows your context and can help you hold the line.
How it works
Strategy workshop upfront
Strategy document follows
6 or 12 months Virtual CMO support - 60 min call per month
Unlimited communications via email
Cost
from £385 +VAT per month