Fractional CMO

Embedded into your organisation

Hands-on Fractional CMO support embedded 1–2 days per week. Senior marketing leadership for responsible, purpose-led organisations.

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  • Telvin Kulecho - Sustainable Energy Finance Association

    “Cath has been a great aid in developing our company's communication and visual narrative. It has been an absolute pleasure to work with her and learn from her. In the span of our partnership, we were able to fine-tune our narrative and start effectively engaging key stakeholders with our ecosystem. I strongly recommend her for her ethic, diligence and vast knowledge.”

  • Victoria Maltby - PG Collective

    “Cath has been a brilliant part of the Practical Governance team and a really great help to me with both client work and internal marketing. She has a real skill for quickly picking up a brief, understanding it, and challenging where she sees things could be done differently (and better!). Cath has a strategic mind and is always able to think about the end goal as well as the complexities of getting there. Thank you for everything you’ve done, and your ongoing work with us!”

  • Lynne Hughes - Clarion Communications

    “Cath is a true professional who not only supported us on a recent ESG report but led effectively on the project management and strategic implementation to deliver the report to GRI Standards. Not only is she well versed in sustainability, but she was able to bring the successes to life, crafting engaging copy to shape the messaging and push that message out. She was a joy to work with throughout, executing it all within a short period of time. I would have no hesitation in recommending Ipsa Consulting in the future.”

  • Alex Tempest - The Woodland Presents CIC

    “Cath is pragmatic, proactive, experienced and down to earth. She is flexible and adaptable enough to meet our needs on multiple levels. It's been great working with her and has helped us develop no end. We'd thoroughly recommend her for others to bring their business needs to.“

  • Yuli Somme - Bellacouche

    “Guiding my ethical business through a transformation, Ipsa Consulting has been incredibly helpful, bringing fresh ideas, always ready to find an answer to the most vexing of questions. I am very much looking forward to continuing working with the Ipsa team.”

Senior marketing leadership, without a full-time hire

If you're here, chances are marketing feels heavier than it should.

You might have activity happening like campaigns, content, social posts, multiple agencies, freelancers but no real sense of cohesion. Decisions feel reactive. Priorities keep shifting. Things get started but not properly finished. And somehow, despite all the effort, marketing still isn't doing what you need it to do.

Often, this is what it actually looks like behind the scenes:

You're the founder or leader, and marketing decisions keep landing back on your desk. You've outgrown "doing it yourself" but aren't ready (or willing) to hire a full-time CMO. You have people delivering tactics, but no one senior holding the strategy. Messaging feels vague, diluted, or inconsistent. You're tired of being told to "just post more" or chase the latest tactic.

What's missing isn't effort. It's senior marketing leadership.

Let’s Talk

A different kind of Fractional CMO

Our Embedded Fractional CMO service places senior marketing leadership inside your organisation, one or two days per week.

This isn't consultancy from a distance, and it's not task-based support. You're not buying a list of deliverables. You're bringing in an experienced marketing leader who can think with you, challenge assumptions, make decisions, and help the organisation move forward with clarity.

We work alongside founders, C-suite and leadership teams to align marketing with the reality of the business’s growth goals, values, capacity, ambition and responsibilities.

Who we work with (and who we don't)

We only work with responsible businesses.

That means organisations that are conscious of their impact on people, communities and the wider world. You don't have to be perfect, but you do have to care. We're not interested in helping businesses extract more at any cost, manipulate audiences, or chase growth without accountability.

This work suits purpose-led SMEs and scale-ups, charities and social enterprises, and founder-led businesses navigating growth or complexity.

Responsible businesses only! We work exclusively with responsible businesses that care about impact, integrity and long-term thinking. We don't support extractive or manipulative marketing practices.

Responsible businesses only! We work exclusively with responsible businesses that care about impact, integrity and long-term thinking. We don't support extractive or manipulative marketing practices.

What you get

Strategic oversight of marketing, brand and communications. Clear prioritisation and decision-making support. Direction for internal teams, freelancers or agencies. Support with positioning, messaging and narrative clarity.

A calm, experienced voice in the room when things feel messy.

How it works

We work on a 1 or 2 day per week basis, agreed in advance. Time is used intentionally, whether that’s in leadership meetings, planning, reviewing work, guiding teams and shaping decisions.

What we expect

We'll be honest, thoughtful and direct. And in return we expect openness, access to decision-makers, and a willingness to slow down enough to get really clear.

Cost

from £2,400 +VAT per month

Contact us for more info