Part-time marketing director · CMO

A marketing director in your team, a day or two a week.

Senior marketing leadership for responsible organisations. Priced openly from £2,400 +VAT a month. (The industry calls it a “fractional CMO”.)

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"What's missing isn't effort. It's senior marketing leadership."

Marketing feels heavier than it should. Campaigns, content and agencies run on — but decisions stay reactive, priorities shift, and nothing quite lands. You've outgrown doing it yourself, but you're not ready to hire a full-time marketing director.

From £2,400 +VAT per month

Sound familiar?

  • Marketing decisions keep landing back on your desk

  • People deliver tactics, but no one holds the strategy

  • Messaging feels vague, diluted or inconsistent

  • You're tired of being told to "just post more"

Who this is for?

🌱

Purpose-led SMEs & scale-ups

Growing responsibly, with values at the centre of the strategy.

🤝

Charities & social enterprises

Senior marketing that protects mission while it drives growth.

🧭

Founder-led businesses

Navigating growth or complexity with a steady, strategic voice.

♻️

Sustainability & climate

Credible marketing for organisations doing the real work.

We draw a line. We don't help businesses extract more at any cost, manipulate audiences, or chase growth without accountability.

We draw a line. We don't help businesses extract more at any cost, manipulate audiences, or chase growth without accountability.

What you get

A senior marketer who thinks with you.

You're not buying tactics. You're bringing in a senior marketer who thinks with you, challenges assumptions, and helps you move forward with clarity.

Strategic oversight

Marketing, brand and communications held together as one clear plan.

Positioning & messaging

Narrative clarity so your audience gets it the first time.

Prioritisation

Clear decisions on what to do next and more importantly what to stop doing.

Values alignment

Marketing that stays true to feminist, sustainable and transparent principles.

Decision Support

A calm, experienced voice in the room when things feel messy.

Direction for your team

Guidance for internal teams, freelancers or agencies.

HOW THIS WORKS

Embedded Fractional CMO

A part-time marketing director working inside your organisation, one or two days a week.

From £2,400 +VAT / month

  • Work alongside founders, C-suite and leadership teams

  • Leadership meetings, planning, reviews and shaping decisions

  • Direction for internal teams, freelancers and agencies

  • Positioning, messaging and narrative clarity

  • Trusted by responsible organisations

  • Bespoke support for your unique growth needs

Simple, intentional, honest.

1 - Agree the days

One or two days per week, agreed in advance and used intentionally.

2 - Work in the room

Leadership meetings, planning, reviewing work, guiding teams, shaping decisions.

3 - Move forward with clarity

Marketing that aligns with your growth goals, values, capacity and ambition.

  • Telvin Kulecho - Sustainable Energy Finance Association

    “Cath has been a great aid in developing our company's communication and visual narrative. It has been an absolute pleasure to work with her and learn from her. In the span of our partnership, we were able to fine-tune our narrative and start effectively engaging key stakeholders with our ecosystem. I strongly recommend her for her ethic, diligence and vast knowledge.”

  • Victoria Maltby - PG Collective

    “Cath has been a brilliant part of the Practical Governance team and a really great help to me with both client work and internal marketing. She has a real skill for quickly picking up a brief, understanding it, and challenging where she sees things could be done differently (and better!). Cath has a strategic mind and is always able to think about the end goal as well as the complexities of getting there. Thank you for everything you’ve done, and your ongoing work with us!”

  • Lynne Hughes - Clarion Communications

    “Cath is a true professional who not only supported us on a recent ESG report but led effectively on the project management and strategic implementation to deliver the report to GRI Standards. Not only is she well versed in sustainability, but she was able to bring the successes to life, crafting engaging copy to shape the messaging and push that message out. She was a joy to work with throughout, executing it all within a short period of time. I would have no hesitation in recommending Ipsa Consulting in the future.”

  • Alex Tempest - The Woodland Presents CIC

    “Cath is pragmatic, proactive, experienced and down to earth. She is flexible and adaptable enough to meet our needs on multiple levels. It's been great working with her and has helped us develop no end. We'd thoroughly recommend her for others to bring their business needs to.“

  • Yuli Somme - Bellacouche

    “Guiding my ethical business through a transformation, Ipsa Consulting has been incredibly helpful, bringing fresh ideas, always ready to find an answer to the most vexing of questions. I am very much looking forward to continuing working with the Ipsa team.”

  • Responsible businesses only. This includes purpose-led SMEs and scale-ups, charities, social enterprises, and founder-led organisations that care about their impact.

    We don't support extractive or manipulative marketing.

  • Most clients work with us one or two days per week, agreed in advance. Time is used intentionally across leadership, planning, reviewing and shaping decisions.

    We often work across the week to maintain momentum, rather than on specific days.

  • The Embedded Fractional CMO package is from £2,400 +VAT per month.

    All of our client partnerships are tailored to your needs so get in touch and we'll be upfront about the numbers.

  • When marketing decisions keep landing back on the founder's desk, when you have tactics but no strategy, or when you've outgrown doing it yourself but aren't ready for a full-time marketing director.

    We often pop into a business for a set amount of time 12 or 24 months, set up a department with systems and processes, then help hire in the right staff to take over.

Your questions, answered

Before you ask.

Ready to make marketing feel lighter?

Bring in a senior marketing leader who cares about growth and how it's done. Three ways to work together, from £2.400 +VAT per month.

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